IMWE

Imwe is a nonprofit brand that was formed through a partnership with students from Mercer University and women who were impacted by the Rwandan genocide. The women behind this brand are Alivera, Alice, Justine, Epephania, Ejeni and Claudine. Two years ago, these women had separate tailoring businesses, but they realized there is strength in unity. These women came together and formed one collective partnership. 

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In the summer of 2021, I traveled to Rwanda. While there, I helped teach these women basic business skills. I taught the women about the importance of brand identity. I analyzed the women's businesses and created logos for them based off of our conversations. These logos allow them to become recognizable and stand out from the hundreds of competitors in the market. I also created business cards for them to reinforce their brand identity in the marketplace.

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Once back in the United States, I began working to help find a way to make it possible for these women's products to be sold over here. As head graphic designer, I created their website and brand guidelines. Click on the link below to view Agaciro's website.